december 2024
Inside MERABI's Community Campaign: A celebration of women
There’s nothing like the excitement that comes with party season. The pressure is on, expectations are high but most of all we want to look and feel great. At NADINE MERABI, we are dedicated to empowering women to celebrate themselves. We believe fashion is more than just what you wear, it's about a feeling. To celebrate this, we invited five extraordinary women – Bev, Chesqua, Hayley, Keisha, and Neetu - from our community to be part of an unforgettable experience, starring in our latest campaign.
Traveling from across the UK, these fabulous women came together for a transformative two-day event. From a bespoke styling session with Nadine to a morning of pampering with our glam team, culminating in a full photoshoot experience, every moment was designed to inspire, empower, and showcase the magic of MERABI.
Here’s a glimpse into this unforgettable experience - a two-day journey where fashion met friendship, and empowerment was in full force.
Day 1: A Heartfelt Welcome & Styling
The energy was unmatched as we prepared the space for something truly special. The morning was spent setting up the styling suite and arranging beautiful gifts in each of the ladies’ rooms, making sure every detail was perfect for their arrival.
When our gorgeous winners walked through the doors, the atmosphere instantly shifted to positivity. The team was eager to get to know the incredible women behind the competition and for them to be able to get to know each other.
‘Everyone welcomed us with open arms and it was such a lovely experience. The MERABI team were cheering us on and I felt like I was on top of the world.’ - Hayley
A Personal Touch: Styling with Nadine
Our winners were introduced to their stunning MERABI pieces for the photoshoot the following day. The excitement was contagious as they slipped into the pieces they picked out, designed to encourage confidence.
Nadine, our founder, and Michael, our Head of Creative were right there with the ladies, ensuring each outfit was a perfect fit and styling them with the right shoes and accessories to make them shine.
‘It was the most magical experience to meet Nadine after loving her pieces for so many years.’ - Chesqua
Day 2: The Photoshoot – Empowerment in Motion
The excitement in the air was electric. It was time for hair and makeup, and you could feel the anticipation building as each woman transformed into the confident, radiant version of herself. The energy was unmatched as they stepped onto our photoshoot set, the spotlight was all on them. The day was filled with spontaneous dance-offs to their favourite songs and lots of fun poses, with our team cheering them on the whole way through.
But beyond the glamour and the shoot, what truly stood out was the incredible support and empowerment among the group. Each woman lifted the other up, sharing words of encouragement, cheering each other on, and pushing each other to step out of their comfort zones.
‘My favourite moment of the experience was just feeling like a superstar. The MERABI team were the ultimate hype girls and I felt so empowered and confident.’ - Keisha
Memories, Personal Touches, and Forever Friendships
By the time the shoot wrapped up, our ladies were feeling amazing in their MERABI pieces - carrying with them memories they would cherish forever. Nadine took the time to sit with each of the winners, sharing the stories and inspiration behind some of MERABI’s signature designs.
As the day came to a close, Nadine joined the women for a few final photos, marking the end of a truly magical experience. The laughter, the joy, the empowerment—it was all a beautiful reflection of what MERABI is truly about.
‘I felt absolutely fabulous throughout the entire experience and feel very lucky to be a part of the community campaign.’ - Neetu
‘I felt very lucky to be included in the community shoot. I felt so nervous at the beginning, I’d never done anything like this before but the whole experience was beyond my wildest dreams.’ - Bev
A Community That Lasts Beyond the Event
One of the most powerful moments of the event was seeing the lasting bonds that formed between the women – a beautiful reminder of what MERABI stands for. There was a true sense of sisterhood that flourished in that space, and they’ve continued to stay connected, messaging one another and supporting each other long after the last photo was taken.
Here at MERABI we do party season best and thought what better way to connect with our community than to celebrate them in true party season style - here’s to more moments like this. We can’t wait to continue celebrating the amazing women of the MERABI community - today, tomorrow, and always.